About Us
Peak Body Fitness and Nutrition is a family business started in 1995 by John and Kim Citrone. Initially the company was formulated to simply distribute protein powders and meal replacement products throughout the UK. However over the years the company has grown steadily and become one of britain's leading suppliers of sports nutritional products and fitness equipment, boasting a database that includes clientele throughout the world.
From it's inception the company built a fine reputation with athletes from all sporting sectors, based on the quality and innovation of our products, backed up with solid research, dedicated hard work and fast and reliable delivery service.
To back-up the fine product range that has become the trademark of Peak Body Fitness and Nutrition, the excellence and quality of the people involved in the company ensures that the company can only go from strength to strength.
Take a look at who makes Peak Body Fitness and Nutrition what we are today!
John Citrone - Joint Proprietor/Partner
John Citrone is a legend within the sport of body building, he has won countless body building titles from the age of 17 as a junior Mr Britain, right up to the current day where he has recently been crowned Masters Mr Universe in the over 50 category at the age of 60. However this wasn't John's first success in the Mr Universe, he has won a total of 8 Mr Universe titles, 13 world titles and has cemented his place as a legend among body builders, when he was honoured at the 2000 body builders hall of fame. Other famous body builders to be presented with the same honour are Bill Pearl, Arnold Schwarzenegger and Tom Platz. Due to John's competitive success, spanning over 40 years, he has now become Britain's most decorated and succesful body builder.
John has extensive knowledge within the sports nutrition industry and together with Kim, began the Peak Body nutrition range of products in 1998.
Kim Citrone - Joint Proprietor/Partner
Kim began the Peak Body Nutrition company in 1998 with John. In the first year of the company, Kim, together with John formulated the early range of Peak Body products and were responsible for ensuring the company name and products became known within the notoriously competitive world of sports nutrition. Kim has extensive experience within the health and fitness marketplace, having high-level competitive experience within the sports of swimming and martial arts and achieving excellence within both, competing right up to national level.
Due to her experience and commitment shown within the industry, Kim has become known as one of the body buildings most respected and supportive business women.
Dawn Azor - Peak Body Nutrition - Manager
Dawn has vast experience within the field of sports nutrition and has worked within the health and fitness industry for 26 years, spending time working within gym management and within the fitness equipment sector.
Having been with Peak Body since the companies incarnation, Dawn is a former champion body builder, having won titles as far afield as Italy and Spain, as well as winning the NABBA North Britain twice within both figure and phyisque categories.
Dawn is head of the sales and developement and is always available to give advice regarding any of our products and customers individual enquiries.